A lot of people who make the brochure for the first time, can face some problems with writing the appropriate information. In the very beginning you can have a look at brochure example of your competitors. There you can find a lot of nice and successful examples and gain some experience and necessary professional skills.
In the very beginning you have to take into account the level of awareness. What does it mean? You have to determine what level of awareness does your company, your brand, all products or services have. If you consider it to be high, there is no need to give very detailed information. In this case the amount of content can be reduced. This is quite obvious, because people are very familiar with your brand, company, products and services you provide them with. They trust you and have heard already a lot of information about you. If you are in the same situation, the main purpose of your either marketing or promotional campaign should be to remind people and convince them to keep on buying your products or using your services. Alternatively you can tell them and get acquainted with new products which you think may be interesting to your present or new potential clients.
Have you already thought about the distribution of your company’s brochure? How can you do that? There are several distribution methods. One of the most popular ways is to use mail. Another one is to hire a person who will promote it. This person will be located in any public place and will offer it to a huge amount to passers-by. The amount of information also depends on the type of distribution. If you choose to use mail, the brochure should contain detailed information. The matter is that, in this case your brochure will be read at home, when people have some free time. But if you are going to send your brochure via mail to the customer’s office, make sure that the information is written briefly in the brochure. This is obvious that people are working and no one will have much time to read your detailed brochure. The same rule can be applied to the brochure which is going to be distributed at any selling point. Try to make is brief as well.
Finally you should set your main objectives. What would you like to achieve with the help of your brochure? Make sure that you keep in mind your main object. Always act in accordance with it. You should know, that if you want your potential readers buy your products or use services, you should provide them with a detailed brochure. But if you goal is just to enquiry, there will be no need to make a very informative brochure. Make it as sort as possible.